Privacy and Cookies Policy

This policy applies to your use of the website, training modules and resources.

Any queries or complaints regarding this policy should be sent via email to or in writing to SDSA, Alliance House, 6 Bishop Street, Leicester, LE1 6AF.

About ‘Ambitious about Inclusion’

Ambitious about Inclusion is a training resource that has been developed to support schools to implement and maintain a whole school approach to inclusion. SDSA were comissioned to develop the online modules as part of a wider Whole School SEND (WSS) contract to embed good SEND provision in schools. The project was funded by the Department for Education (DfE).

About SDSA

SDSA maintain this website and its contents. SDSA is a company limited by guarantee (Company reg. no. 04038050), operating on a not-for-profit basis as a social enterprise organisation. For more information about SDSA please visit

We, SDSA, are the named ‘controller’ of the information we collect about you, which means we are responsible for how your data is processed. We are committed to protecting your privacy and keeping your personal information safe and secure. We will ensure that your data is strictly only used for matters relating to the Ambitious About Inclusion training.

For the purpose of this policy the use of ‘we’, ‘us’ or ‘our’ refers to SDSA, unless stated otherwise.

When do we collect information from you?

We may obtain information about you in the following ways:

  • When you register for access to the training
  • When your visit our website
  • When you open a training module, or enter information as part of an activity

The information we collect, store and use about you may include:

  • Your name and contact details (including your full name, organisation, address, email address, telephone number, job role and location).
  • Information about your activity when visiting our website (including your IP address, when and how many times you visit, the pages you view, your download activity and the location you access the website from).
  • Information about your activity when accessing training modules
  • Any content submitted by you during reflection or feedback activities related to the training

How do we use your information?

  • To send communications that you have consented to receive and that are relevant to you
  • To gather feedback from you about how we can improve
  • To provide WSS (nasen) with data to track and monitor user engagement, progress and feedback.

Who do we share your information with?

We do not share or sell your information with any unrelated third party organisation.

As this contract forms part a wider Whole School SEND (WSS) contract, we will also need to share some of your information with nasen, who are the legal entity for WSS. This will strictly be for the purpose of inviting you to join the WSS Community (which offers access to a wide range of DfE-funded resources, webinars and specialist regional networks) and to track and monitor user engagement, progress and feedback. You can view nasen’s privacy policy in more detail here.

We also may sometimes need to share your information with a trusted, third party subcontractor who is delivering a service on our behalf. Where this is necessary, the third party will enter into a legal contract with us which will require them to keep your information secure and will prevent them from using it for their own marketing purposes.

This site’s transactional emails (e.g. password reset emails) are sent via an external mailing service called Sendinblue. This service complies with GDPR and you can view their privacy policy in more detail here.

How do we keep your information safe?

We take appropriate measures to ensure the information you share with us is kept safe and secure. All information is held securely on encrypted devices and secure online platforms that conform with GDPR legislation. SDSA also hold the Cyber Essentials security certificate.

If you have created an account on our website, you are responsible for keeping your password safe. We suggest that you do not share you login details or password with anyone else.

How long do we keep your information for?

We will only keep your information for as long as is reasonable and necessary for the purpose it was collected. Following this all information will be either deleted or destroyed securely or made anonymous. We review all of the information we hold on a yearly basis.

You can ask for your data to be permanently deleted at any time by contacting or Deletion will be completed within 72 hours of receiving your request.

What are my rights?

You have the right to:

  • Access the information we hold about you at any time.
  • Make changes to the information we hold about you if it is inaccurate or out of date.
  • Ask us to delete all of the information we hold about you, as long as there is no legal requirement for us to keep it.
  • Withdraw consent for us to use your information, if you have previously given consent.
  • Object to us using your information for certain purposes (e.g. marketing).

If you would like to exercise any of your rights please contact our Data Protection Officer by emailing or in writing to SDSA, Alliance House, 6 Bishop Street, Leicester, LE1 6AF.


Cookies are small files which are stored on a user’s computer. They are designed to hold a small amount of data specific to a user and website, and can be accessed either by the web server (the computer the website is running from) or from the client computer. This allows the website to deliver a page customised to your experience. We only use cookies to identify you when you are logged in so that you can see pages meant for you. If you do not want cookies to be used on your computer, you can disable them in your web browser, but please be aware that this will mean you may not be able to access all of the website as you usually would.

Review of Privacy Policy

We keep our privacy policy under regular review and update as and when is necessary. If we make any significant changes to the policy you will be notified via email. This Privacy Policy was last updated in February 2022.